CRY - Cookie Man

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- Electronic Media

Cookie Man began a partnership with CRY (Child Rights and You) on 2nd May, 2007, by which Cookie Man sells cookies in special packages with artwork created by children and approved by CRY. 15% of the sale proceeds of these specially packaged cookies will go to CRY’s programmes across India. In addition, Cookie Man will support CRY’s efforts through an awareness campaign on the Right to Education. This will include in-store branding across 10 cities to drive understanding of the issues at hand and to stimulate customers to take positive action.

Cookie Man is the number one brand of fresh baked Australian cookies in the country, today and CRY (Child Rights and You) is India's leading advocate for child rights. To launch an initiative that aims to build awareness on the Right to Education for all Indian children.

Less than 50% of India’s children (ages 6 to 14) go to school, so it is necessary for more people to contribute for the welfare and education of deprived children. This Cookie Man-CRY aims to create awareness and offers a platform for each one of us to be a part of this movement for Child rights.

Speaking on the occasion, Pattabhi Rama Rao, President, Australian Foods (I) Pvt. Ltd. said, “Cookie Man is delighted to be associated with CRY and the issue of children’s education. Cookie Man hopes to make a significant contribution towards the development of India’s future generation through our partnership with CRY. We are committed to ensuring the development of a healthy young generation and with the help of our customers look forward to making a positive change in the lives of underprivileged children across India.”

“India is globally acclaimed and expected to outrace every other nation in economic and developmental growth. On the contrary, with only 53% of habitations in the country having a primary school and also being home to 17 million child labourers, the largest in the world, this notion is a bubble waiting to burst”, says Ruchi Mathur, General Manager, Resource Mobilisation, CRY. She adds, “We thank Cookie Man for partnering CRY and giving us the platform to take the message of child rights out to more people. We believe, each one of us, India’s citizens, can in the context of our own lives, work towards ensuring a more just and equitable world for India’s children.”

Filled with Cookie Man’s delicious fresh-baked cookies in a variety of mouth-watering flavours, the special Cookie Man–CRY packs will make a perfect gift, even as customers contribute towards a deserving cause. The Cookie Man–CRY boxes are priced at Rs 85 (150 gm), Rs 150 (300 gm) and Rs 200 (400 gms).

Click Here to buy the Cookie Man - CRY Products

Mr.Pattabhi Rama Rao, President-Cookie Man, with Actor Khushbu.

Mr.Praveen Alexander, General Manager - Briefing about the campaign.

Mr.Pattabhi Rama Rao with Actor Khushbu & her kids.

Ruchi Mathur, General Manager, Resource Mobilisation, with Actor Khushbu